What color do you imagine when you close your eyes and think “Quantum”? If you are to buy a case for your quantum computer, have you already picked your favorite color? (Okay, maybe it’s too early for that.)
Below I argue that the collective unconscious has already made the choice for you: it is going to be pink.
Fear not. We will easily differentiate ourselves from warm and fluffy pink slippers. Our color is pink on black. Closer to purple, actually. We have good heritage: purple with white was the color of kings. But kings are no more, so let’s admit it: People think that “spooky” quantum phenomena have a purple glow around them. The disaster movie “Quantum Apocalypse” has a mysterious purple vortex approach Earth. Sci-fi now has “quantum cannons” shooting pink aura at the enemies, unleashing the chaos of uncertainty. You can’t fly your battlecruiser if you’re no longer certain you still have a battlecruiser.